NOTTINGHAM VARSITY
Rebrand for Nottingham’s largest rivalry tournament between Nottingham Trent University and The University of Nottingham. The brand was created to celebrate the power of sport; bringing students together and celebrating the rivalry between both universities.
SEPERATE IDENTITIES
We created two distinct identities, giving each university its own unique presence while ensuring they worked cohesively as part of the wider Varsity brand. Each identity centred around a custom mascot representing its team, supported by a colour palette that reflected the university's heritage and spirit.
THE RESULTS
The Varsity rebrand delivered record-breaking results, with ice hockey tickets selling out in just 48 minutes, the fastest sell-out in the event's history. Increased ticket sales also generated enough revenue to introduce an additional flagship football event, demonstrating the rebrand's direct impact on engagement and growth.
