TRENT FRESHERS
A bold, student-facing identity for Nottingham Trent Students’ Union’s Freshers Programme. Designed to capture the excitement of starting university, it celebrates new beginnings, connection, and discovery through an energetic and inclusive visual language.
THE RESULTS
The rebrand of the Freshers programme delivered strong results, driving a 12% increase in Freshers Pass sales and a 26% increase in website traffic.
